Exeter Website Design Case Study | How We Built Wag & Whinny Co.

Professional Exeter Website Design That Delivers Results

When Wag & Whinny Co. needed a website that could showcase their professional pet care services across Exeter, they turned to Pink Frog Studio, a leading Exeter website design agency specializing in high-performance, SEO-optimized websites for local businesses.

The brief was clear: create a modern, fast, and search-engine-friendly website that would help the business rank for local searches and convert visitors into customers. The result? A cutting-edge website built with the latest web technologies that achieves exceptional performance scores and delivers real business results.

Rapid Results That Speak For Themselves

The proof is in the performance. This website didn't just launch - it started delivering results almost immediately.

Days

Not Weeks or Months

The site was fully indexed by Google within days of launch - not the weeks or months typical of many websites.

Page 1

Google Rankings

Already ranking on page one of Google for multiple target keywords - a testament to our SEO-first approach.

100%

Organic Traffic

All rankings achieved through quality Exeter SEO services - no paid ads required.

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Built With The Same Technology As

Netflix • Airbnb • Uber • TikTok • Hulu

Our professional web development team chose a modern, performance-focused technology stack to ensure the website would be fast, secure, and easy to maintain:

Next.js 16

The latest version of Next.js with React 19, providing server-side rendering, static generation, and optimal performance. Used by Netflix and TikTok.

React 19

Facebook's UI library used by Airbnb, Uber, Instagram, and millions of developers worldwide for building interactive user interfaces.

TypeScript

Microsoft's language for bulletproof, scalable code that catches errors before they reach production.

Tailwind CSS

The utility-first CSS framework used by GitHub, Shopify, and NASA for rapid, maintainable styling.

Cloudflare

Enterprise CDN serving 20% of all internet traffic, providing DDoS protection and global edge caching.

Vercel

The platform powering McDonald's and The Washington Post, with automatic SSL, edge functions, and instant deployments.

Why This Matters For Your Business

⚡

10x Faster

Sites load in under 1 second vs 5+ seconds for WordPress

🔍

Better SEO

Google rewards fast, modern sites with higher rankings

🛡️

Zero Vulnerabilities

No plugins to hack, no security updates to worry about

💰

Lower Costs

No plugin licenses, hosting, or maintenance headaches

Advanced SEO Optimization

As an Exeter web design agency that understands the importance of search visibility, we implemented comprehensive SEO strategies from the ground up:

Location-Based Landing Pages

We created dedicated landing pages for 8 Exeter locations (City Centre, St Thomas, Heavitree, Pinhoe, Topsham, Alphington, Exwick, and Countess Wear), each optimized for local search with unique content, structured data, and location-specific keywords.

Schema.org Structured Data

Every page includes comprehensive Schema markup (LocalBusiness, Service, FAQPage, BreadcrumbList, Article) to help search engines understand the content and display rich snippets in search results.

Technical SEO Excellence

Semantic HTML, proper heading hierarchy, optimized meta tags, XML sitemap, canonical URLs, Open Graph tags for social sharing, and mobile-first responsive design.

Image Optimization

Next.js Image component with automatic WebP conversion, lazy loading, responsive sizes, and descriptive alt tags for accessibility and SEO.

Key Features & Functionality

Our Exeter-based digital marketing agency developed a range of custom features to enhance user experience and drive conversions:

Dynamic Reviews System

User-submitted reviews with admin approval workflow, email notifications, and automatic page revalidation.

Contact Form Integration

Custom contact forms with server-side validation, email delivery, and spam protection.

Google Analytics Tracking

Comprehensive event tracking for phone calls, form submissions, navigation, and user interactions.

Scroll Animations

Smooth fade-in animations as users scroll, creating an engaging and modern user experience.

Mobile-First Design

Fully responsive design that looks perfect on all devices, from smartphones to desktop screens.

Accessibility Features

WCAG 2.1 compliant with skip links, semantic HTML, ARIA labels, and keyboard navigation support.

Outstanding Performance Results

Performance isn't just a buzzword at Pink Frog Studio - it's a core priority. We achieved exceptional Google PageSpeed Insights scores:

Desktop Performance

100

Performance

Accessibility

100

Best Practices

100

SEO

Mobile Performance

Performance

Accessibility

100

Best Practices

100

SEO

How We Achieved These Results:

Server-Side Rendering: Critical content rendered on the server for instant first paint
Image Optimization: Automatic WebP conversion, lazy loading, and responsive sizes
Code Splitting: Automatic code splitting for faster initial page loads
Edge Deployment: Vercel's global CDN for sub-100ms response times
Font Optimization: Self-hosted Google Fonts with display swap for no layout shift
Minimal JavaScript: Only essential client-side code for optimal performance

Why Choose Pink Frog Studio for Your Exeter Website Design?

As a professional website design agency in Exeter, we combine technical excellence with a deep understanding of local business needs. Here's what sets us apart:

Local Exeter Expertise

We understand the Exeter market and local SEO strategies that work for Devon businesses. Our local SEO expertise helps businesses rank for location-specific searches.

Modern Technology Stack

We use the latest web technologies (Next.js, React, TypeScript) to build websites that are fast, secure, and future-proof. No outdated WordPress themes here.

Performance-First Approach

We obsess over page speed and user experience. Our websites consistently achieve 99+ PageSpeed scores, which means better SEO rankings and more conversions.

Comprehensive SEO Integration

SEO isn't an afterthought - it's built into every aspect of our website design process. From structured data to local landing pages, we cover all the bases.

Conversion-Focused Design

Beautiful design is great, but we focus on designs that convert visitors into customers. Clear CTAs, intuitive navigation, and trust signals throughout.

Transparent Communication

We keep clients informed throughout the entire process. No jargon, no surprises - just honest, clear communication about your project.

Frequently Asked Questions About Exeter Website Design

Got questions about working with a professional web designer in Exeter? Here are answers to the most common questions we receive:

How much does website design in Exeter cost?

Website design costs in Exeter vary based on complexity and features. At Pink Frog Studio, we offer custom websites starting from around £1,500 for small business sites, with larger e-commerce or complex sites ranging from £3,000-£10,000+. We provide transparent quotes with no hidden fees, and every site includes our performance and SEO optimization as standard.

How long does it take to build a website?

A typical small business website takes 2-4 weeks from initial consultation to launch. More complex sites with custom features, e-commerce, or extensive content may take 6-12 weeks. Our website development process prioritizes quality, but our modern tech stack allows for efficient development without cutting corners.

Why choose a local Exeter web designer over a cheap online service?

Local Exeter web designers understand your market and can meet face-to-face. We provide ongoing support, understand local SEO for Devon businesses, and build custom solutions rather than generic templates. Our sites achieve 96-100 PageSpeed scores and rank faster on Google. Template websites from cheap online services often perform poorly in search results and lack the flexibility your business needs to stand out.

Do you offer SEO services with website design?

Yes! SEO is built into every website we create as standard. This includes technical SEO (fast loading, mobile-friendly, structured data), on-page SEO (optimized content, meta tags, headings), and local SEO for Exeter businesses. Our Exeter SEO services have helped clients achieve page one rankings within weeks of launch.

What makes Pink Frog Studio different from other Exeter web designers?

We use the same cutting-edge technology (Next.js, React) used by Netflix, Airbnb, and Uber - not outdated WordPress templates. Our sites achieve 96-100 Google PageSpeed scores, are inherently secure with no plugins to hack, and are built for long-term performance and SEO success. As a modern digital agency in Exeter, we combine technical excellence with genuine care for our clients' success.

Explore Our Full Range of Digital Services

Website design is just the beginning. Pink Frog Studio offers a complete suite of digital marketing services to help your Exeter business thrive online.

Website Design

Custom, high-performance websites built with modern technology. No templates, no compromise.

SEO Services

Dominate local search results and attract more customers with our proven SEO strategies.

Google Ads

Targeted PPC campaigns that drive qualified traffic and deliver measurable ROI.

Digital Strategy

Comprehensive digital strategies tailored to your business goals and target audience.

Social Media

Build your brand presence and engage your audience across social platforms.

Free Consultation

Let's discuss your project. No obligation, just honest advice from Exeter's web experts.

Ready to Transform Your Online Presence?

Let's build a high-performance website that drives real results for your Exeter business.

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Professional Exeter website design services from Pink Frog Studio - your local digital marketing partner

"Working with Pink Frog Studio was fantastic. They took the time to understand my business and created a website that perfectly represents my pet care services. The site is fast, looks professional, and I've already seen an increase in enquiries from local searches. Highly recommend their Exeter website design services!"

Evie Brown

Owner, Wag & Whinny Co.

Exeter Website DesignCase Study